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Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy - “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

• short sentences
• brief paragraphs
• bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

• write the way customers speak
• replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

• put your baby finger on the first modifier you can find.
• put your ring finger on the next adjective or adverb.
• repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

• The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
• Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
• Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

• the language of my readers
• a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.

Do you identify why the “Chicken Soup for the Soul” series is so popular? Aside from terrific marketing and unequaled publicity, it is the stories or personal essays themselves that readers love. They are terminate, personal and communicate to a homework or moral. If you would like to be a wiser scribbler of the personal go, well-founded include the following points:

1. Be brief. Varied essays are 500 words or less. Notwithstanding, there is a universal rule that an venture is between two and twenty five typed, double-spaced pages. A good shot needs to be an unbroken reading experience.

2. Release a story. A particular go is a fabliau that has happened to you or that you be informed about. The reader assumes that it is non fiction and liking have in it details and descriptions we purpose recognize. Structure your piece on all sides examples, using a pencil as a paintbrush to waken the images and coating a prototype in the reader’s mind.

3. Make a point. You will poverty to tell, educate, and spell out a unambiguous topic or excuse or unbroken stick up for or impugn something. Your seek or goal is to be the victor in empathy or agreement. Do not up it into a scolding or a soapbox to set the superiority of your ideas by including ‘shoulds’ or “musts’ aimed at the reader.

4. Exploit your senses. Vitalize your essay with sumptuous item like how it smelled, tasted, sounded or felt. Make the reader discern like they are seeing and experiencing it help of your body.

5. Tell nearly the ordinary. Essays are frequently best which discourse concerning a standard but easily shared experience. It doesn’t take to be about being a survivor of the combine Towers. Indicate up your answer to 911. Or report us about watching a sunset or baking bread.

6. Make it engaging. An paper should arouse conversation piece involving life. Instead of preaching, invite us to esteem your point of angle via sharing the particular endure that brought you there, recite what happened, how you reacted, and why you construe your experiences the road you do.

There you deliver it. Over recall all over your own interests and areas of significant learning, activities, skill, attitudes, problems as well as conventional obstacles faced in life.

Teach us what you gained or gone by the board in your life lesson. It is much easier to be convincing when you can draw from actual and firsthand information. Take down it today. Submit it to Chicken Soup representing the Soul and transform into a published author.

There are readers out there who inadequacy to learn from you.

In a sequence attempt, you are composition to trace a series of events or a dispose of in some nature of order. Normally, this request is based on time. You organize the essay past script upon each action of the function in the send away for it occurred.

Prototype problem: A postcard an give it outlining the stages of the salmon mortal cycle.
Introduction: Explain what a salmon is like.
Supporting paragraphs:
1. Depict unfledged salmon.
2. Describe of age salmon.
3. Draw what salmon do before they die.

Epitomization paragraph: Summarize the main steps of the salmon way of life cycle.

The introduction paragraph is the first paragraph of your essay. It introduces the foremost theory of your essay. A correct cranny paragraph captures the concern of your reader and tells why your topic is weighty:

1. Annul the assumption statement. The main recommendation of the essay is stated in a only sentence called the premiss statement. You forced to limit your entire venture to the theme you fool introduced in your thesis statement.

2. Provide some cv low-down yon your topic. You can utter exciting facts, quotations, or definitions of high-level terms you choice manipulate later in the essay.
Lesson (if you were theme around hockey)
Hockey has been a participation of life in Canada in support of over and beyond 120 years. It has evolved into an extremely stylish play watched and played by millions of Canadians. The game has gone sometimes non-standard due to respective changes since hockey was anything else played in Canada

Supporting paragraphs make up the particular main part of your essay.They unfold the out-and-out position of your essay. This is a vital part of knowledge how to indite an essay. Like all unspoilt paragraphs, each supporting paragraph should have a point verdict, supporting sentences, and a summary sentence. These are most conspicuous when lore how to record an essay.

How to scribble them:

1. Tabulate the points that unfold the main dream of your essay.

2. Place each supporting stress relevant in its own paragraph.

3. Result each supporting inappropriate with facts, details, and examples.

To fit your supporting paragraphs, you should use idiosyncratic change words. Metastasis words tie-in your paragraphs together and win your give it easier to read. Utilize them at the dawn and termination of your paragraphs.

Examples of change-over words that can support you to tie-in your paragraphs together: For listing bizarre points :

Victory
Defective
Third

Because of disc examples:
Though
Yet granting
On the other close
Nonetheless

After additional ideas :
Another
In reckoning to
Interdependent to
Furthermore
Also

To steer originator and effect:
That being so
As follows
As a upshot of
Accordingly

The epitome paragraph comes at the termination of your have a go after you have finished developing your ideas. The summary paragraph is again called a “conclusion.” It summarizes or restates the dominant impression of the essay. You require to vamoose the reader with a nous that your essay is complete.

How to detract united:

1. Restate the strongest points of your take a crack that take up the cudgels for your main idea.
2. Conclude your attempt during restating the dominant tenet in another words.
3. Convey your disparaging judgement or make one think a delineate for action.

Ultimately, the editing stage. The editing echelon is when you stop your venture looking for mistakes and true them.

An important look back when lore how to communicate with an paper: The internet is an costly resource an eye to advice—regardless of subject matter.

The developers of custom essay writing service Essay-911.Com have created this blog to facilitate the communication with users and share their knowledge and experience. They have an extensive experience in writing papers at different academic levels, from elementary to University level. A lot of materials you can find on this blog were retrieved from Essay-911.com too.

Research is the main support of any correspondence and the sources that you use for your scrutinization are equally important. Primary sources take in for example, newspaper cuttings, interviews and any author that quotes directly from for eg red-letter observe accounts. These are often considered more valuable than auxiliary sources. Subsidiary sources, are as their entitle suggests, hand-me-down accounts of events. Seeking pattern, a yesterday log written next to an writer using elemental sources to work out an factual event.

Your use of heterogeneous sources of research choice license you to conjure up the weaknesses and strengths of your argument. Your dissertation, in effect should be a comeback to a consideration scheme - repayment for archetype, “this enterprise believes: that dieting does not work”. You should in your probing many times be conscious of what arguments the counteraction are like as not to cast forward, so that you are responding to these arguments in your writing. Object of example, the answer to the proposal could be, “Manipulate Watchers is a successful organisation because its members give up weight.” The penchant in the point authority be, “but, how assorted members successfully safeguard the pounds off?” honest as an audience listening to a debate pass on obtain doubts down your claim, so too wish the reader, the case you should as a last resort ballad missing a reply to these doubts and divulge them as incorrect. You can do this not later than using quotations from dab hand sources destined for example. Using a variety of sources will secure you now a balanced squabble and that you take possession of principled message upon which to base your arguments.

Before you orderly in to compose your paper you should procedure what points you scarcity to make. Planning your rag is vital. It is a factual saying that– “if you fail to plan – you sketch to abandon”. A single time finally you comprise an idea of the supervising you order to information the scram, you can then look forward to enjoying the journey! Your blueprint should itemize distinct points that you want to prepare in a wise sequence. These points should framework the basic design as paragraphs for your paper. Introducing each concept to the reader, developing it and destroying any credible doubts almost your arguments will save up the reader interested and help them to see your point of rate clearly.

Every sherd of theme needs to lead the reader gently into the angle compass alongside way of an introduction and college papers are no different. You would not presume a compeer to tell you the bop descent of a joke without base up differently the joke would topple flat. Equally, if you away to initiate the reader in nearby backdrop the scene for the remains of your scrutiny using an introduction, your college identification b docket may well suffer the verbatim at the same time throw of the dice and the reader may not have a yen for to resume reading. The introduction should want to summarise and absorb the reader.

An introduction is important when scribble literary works a college papers for a number of reasons. Firstly, a competent introduction to a musical number dispenses with the assumption that the reader is posted of the subdue matter. It also gives them a savour of what to suppose in the improvement and helps the reader to attune his thoughts to your opulence of writing. Most important of all, a good introduction should summarise the hunk and make public some suspicion of what the conclusion will be. Conceive of of the introduction as a abstract of the absolute make excited, in spite of that covet that jobless maybe. A well-fixed introduction will clear up to the reader what the tabloid is fro and prepare them as a service to the condition of that teachings or argument.

Cogitate on of the growth element –the middle- of a college venture, as a sense of convincing the reader of your argument. Decide what points you thirst to make. This is where your research comes in. Your research wish strengthen and advise your own views and opinions. Your role now is to apply the dig into to distant up your arguments effectively.

The conclusion to your Research Paper should put in mind of the reader why you include rigorous opinions and the reasons in support of them and occasion them a second-best conceivability to approve of or diverge with you based on the arguments and facts that you present.

In consolidation:

- Up on the thesis

- Be uncertain during your investigate - Read with a question in sagacity, always be fault-finding of the secondary source documents that you read. If it is not level “from the horses passageway”, then puzzle the writer’s motives as a service to holding their opinion, are they biased? Proper for prototype, is a dieting armoury a partisan of diets, because that is their raison d’etre?

- Brainstorm - Brainstorming with friends helps to clarify your opinions, if you can argue a subject aloud, you are more indubitably to be proficient to indicate it on paper.

- Foresee your work in sensible points

- Catalogue the predominating points of your conclusion ahead you come forth the weekly, that point if you force a map of where you are vexing to gross to, you resolution be accomplished to stab there more quickly.

- Operation the points from your method as paragraphs in your records after each solitary idea.

- Flower these points by explaining their principle to the reader, justify them using your enquire and dispose of any opposing arguments during grant up yours with the facts not just opinions.

- If you are fiction within convenience life constraints of an enquiry and founder to uncut the treatise, you last will and testament contract marks for planning your paper, because the examiner liking be masterful to see that you accept the subject.

- Buying an apropos elegance for the benefit of your audience – that means adjusting your lingua franca and colour, judgement period and vocabulary to suit the audience.

- Forever acquaint the topic- Summarise what you are universal to refer to them: -

- Do not acquire assumptions - Do not suppose that the reader is usual with the reason episode

- Be knowing of your audience:-be aware of whom you are bothersome to talk into and adjust your argument to that audience. This should be reflected in your vocabulary and intonation and at the last your rage of writing.

- Do your scrutiny – you cannot hope for to competently make a case your bottom, if you do not comprise strong facts and sentiment with which to behindhand it up.

- Expatiate on your argument- use the research sources and quotations you bear gathered to expatiate on and double for your arguments.

- Be au fait of your own prejudices and make a conscious effort to be objective.

- Conclude the holding by summarising your autochthonous point, or idea.

- Check the composition for grammatical errors and spelling mistakes as this can out your publication down and irritate the reader.

- Read the paper entirely, aloud if tenable and oblige amendments, do not be unhappy to condense the organ if this means that your paper becomes more succinct.

- Recall - the most adroitly letters speaks to the reader and wins the reader over hardly without them realising it!

The developers of custom essay penmanship mending www.essay-911.com partake of created this blog to expedite the communication with users and allocation their knowing and experience. They prepare an extensive trial in calligraphy papers at different academic levels, from basic to University level. A luck of materials you can turn up on this blog were retrieved from Essay-911.com too.

In each of my affair relationships, I imagine that reciprocal respect and trust be requisite ingredients in my organization with the other individual. If in unison or both traits do not breathe, then the relationship shouldn’t proceed any further.

So, what do you do when you have an uncomfortable or singular theory about working for someone, but you can’t put your track down on it? Should you persist the province relationship or transfer on?

I actually cannot surrebutter these questions in regard to you, but I acquire well-trained that in my many years of working owing or with people that it is na‹vely fine ethical to move on. In other words, if I believe that a affair relationship is not mutually pacifying, than it is okay to erect it. There are bountifulness of employers revealed there and piles of other projects to work on. The that having been said can be said about the other herself: if you shove off them or they jilt you, they devise gather up someone else.

In my theory, you lack not have a distinct or solid rationale either. Sometimes you fool a gut counterbalance to a exact project while other times there may be something about the project that guilelessly goes against your principles or proper doesn’t sit articulately with you. No sum, wholly ruin the business relationship and depart on.

How you point the relationship is up to you. If you necessity to except a door open, weighty the person that you are hectic with other projects is fine. If you yearn for to shut the door, you can tell them specifically why you no longer indigence to oeuvre as a service to this person.

In all cases, mellow your words with kind-heartedness, but don’t waffle and certainly don’t rat lies. You can’t harry down what others ruminate over hither you; to do so is a wither of space and will certainly burden your cleverness to unfold new and teeming subject relationships down the line.
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What is your point? What do you do if you don’t know? Why does it matter?

It is important for every writer to know their point because the writer is in charge of the reader’s experience. If the writer doesn’t know the point then the reader surely won’t. That means at best, a writer without a point will soon be a writer without a reader. At worst, a writer without a point can end up with a confused and perhaps even angry reader.

Making the point of your article or essay clear and apparent is how you capture the interest of your reader and it is how you keep the interest of your reader.

However knowing your point and making it clear and apparent are sometimes easier said than done. So what is a writer to do?

Finding your point is as easy as 1-2-3.

First, identify your topic. Simply make a note of the subject you plan to address. Narrow it down to one word or simple phrase. For example, you plan to write an article about potty training. That makes potty training your phrase.

Second, ask yourself a pertinent question about that topic. For example, how can you make potty training easy? Now turn that question into a statement, such as “You can make potty training easy… ” This is your point. But you aren’t done yet.

Third, you will need to expand and support your point so you must come up with three supporting points. Remember, not only do you have to make your point, but you also need to make it clear and apparent. That is why support is important. So think of three points you can make to support your point. For example, keeping the pressure low, making it fun, and giving it time. Finally, you join your statement with the three points and use a preposition to join the two together. In this case probably “by” would work best and often “because” is a good choice. Some other prepositions include about, during, through, under, and with.

Now you have a good introductory paragraph:

You can make potty training easy by keeping the pressure low, making it fun, and giving it time.

Not only do you have a point that you will be able to make clear and apparent to the reader, but you also have a road map for your article or essay. Simply expand on your introduction and expand on each supporting point in turn and you will have a clear point, good organization, and solid support.

Taking a few minutes to plan out your point in this manner can be well worth spending the time as it will make your writing easier. It will also make the reading easier as well. And that is the point of this article.

What is your point? What do you do if you don’t know? Why does it matter?

It is important for every writer to know their point because the writer is in charge of the reader’s experience. If the writer doesn’t know the point then the reader surely won’t. That means at best, a writer without a point will soon be a writer without a reader. At worst, a writer without a point can end up with a confused and perhaps even angry reader.

Making the point of your article or essay clear and apparent is how you capture the interest of your reader and it is how you keep the interest of your reader.

However knowing your point and making it clear and apparent are sometimes easier said than done. So what is a writer to do?

Finding your point is as easy as 1-2-3.

First, identify your topic. Simply make a note of the subject you plan to address. Narrow it down to one word or simple phrase. For example, you plan to write an article about potty training. That makes potty training your phrase.

Second, ask yourself a pertinent question about that topic. For example, how can you make potty training easy? Now turn that question into a statement, such as “You can make potty training easy… ” This is your point. But you aren’t done yet.

Third, you will need to expand and support your point so you must come up with three supporting points. Remember, not only do you have to make your point, but you also need to make it clear and apparent. That is why support is important. So think of three points you can make to support your point. For example, keeping the pressure low, making it fun, and giving it time. Finally, you join your statement with the three points and use a preposition to join the two together. In this case probably “by” would work best and often “because” is a good choice. Some other prepositions include about, during, through, under, and with.

Now you have a good introductory paragraph:

You can make potty training easy by keeping the pressure low, making it fun, and giving it time.

Not only do you have a point that you will be able to make clear and apparent to the reader, but you also have a road map for your article or essay. Simply expand on your introduction and expand on each supporting point in turn and you will have a clear point, good organization, and solid support.

Taking a few minutes to plan out your point in this manner can be well worth spending the time as it will make your writing easier. It will also make the reading easier as well. And that is the point of this article.

Last night, in the dark following midnight I killed my muse (suffocating her quietly with a pillow) and buried her in my back garden. Today I will plant a roses to hide the grave. No one will ever know and I will be free at last of her insidious hold and I will be able to write what I want.

Why did I resort to this deed? After all my muse was lovely and gave me many gifts over the years. She saw me through dark times and helped mark the joyous ones. Many times she inspired me to reach for more and push myself beyond what I thought I could achieve. Knowing all this why would I kill the very source of my inspiration?

Oh, I had my reasons…

It started out quietly. As I would sit at my keyboard or curl up with a notebook, she would perch on my shoulder as was her wont to do. “I don’t think you meant to write that sentence,” she would whisper in my ear. “That doesn’t sound like the best description,” she would snipe. “Is that the best you can do?” she would sneer.

I took to sneaking my writing in when I knew she was occupied elsewhere. She never could resist critiquing the writing in the morning paper if it was left spread on the kitchen table. That way I could sometimes write several pages before she began her commentary. “Surely you can find a better way to approach this topic,” her mocking voice would interrupt. “That has been so done.”

Soon I was spending more time arguing with her, defending my words, than I was writing. Then my production slowed to a crawl as I would overanalyze each word choice and sentence formation before committing it to screen or paper. All that did was give her more time to find fault with the few words I did write.

Despite urgent deadlines and simmering ideas, I started avoiding the computer and all writing materials. I cleaned my house. I read for hours on end. I made plans for a new garden. The need the write built within me but always my muse was watching me with those eyes — so judgmental, so critical. I would turn away from my office with a sigh and find some other project.

When I could no longer suppress the urge to write I locked her in a closet and had a wonderfully productive morning. I was so happy with my work that I let her out as I went out the door to run some errands. That just made her mean.

She was waiting for me at the door when I came home. Her glasses had slid nearly to the tip of her nose and somehow she’d found a red pencil (I certainly never brought any such thing into the house). I shuddered at the sight of my happy morning’s labor marred by vicious slashes of red. The red blurred before my eyes into a crimson haze and then…

Perhaps it is better that you don’t know the details. Suffice it to say that I have selected several old-fashioned roses with luscious aroma and delicate coloring. I am sure they will provide both inspiration and comfort.

Despite my late hours and the physical toil involved, this morning I awoke early and have already logged in several hours at the keyboard. My fingers flew across the keys and after completing several long-stagnant projects I outlined notes for some new. Writing is joyful and rewarding again.

I think I might dedicate this next book to the memory of my muse. Perhaps it will serve as a warning to those other muses out there who are on the verge of going over the edge. Perhaps it will inspire those other writers out there who have let their muse stifle their creativity and shove them right into writer’s block. Maybe my warning will mean those other muses and their writers will find a way to work things out.

Last night, in the dark following midnight I killed my muse (suffocating her quietly with a pillow) and buried her in my back garden. Today I will plant a roses to hide the grave. No one will ever know and I will be free at last of her insidious hold and I will be able to write what I want.

Why did I resort to this deed? After all my muse was lovely and gave me many gifts over the years. She saw me through dark times and helped mark the joyous ones. Many times she inspired me to reach for more and push myself beyond what I thought I could achieve. Knowing all this why would I kill the very source of my inspiration?

Oh, I had my reasons…

It started out quietly. As I would sit at my keyboard or curl up with a notebook, she would perch on my shoulder as was her wont to do. “I don’t think you meant to write that sentence,” she would whisper in my ear. “That doesn’t sound like the best description,” she would snipe. “Is that the best you can do?” she would sneer.

I took to sneaking my writing in when I knew she was occupied elsewhere. She never could resist critiquing the writing in the morning paper if it was left spread on the kitchen table. That way I could sometimes write several pages before she began her commentary. “Surely you can find a better way to approach this topic,” her mocking voice would interrupt. “That has been so done.”

Soon I was spending more time arguing with her, defending my words, than I was writing. Then my production slowed to a crawl as I would overanalyze each word choice and sentence formation before committing it to screen or paper. All that did was give her more time to find fault with the few words I did write.

Despite urgent deadlines and simmering ideas, I started avoiding the computer and all writing materials. I cleaned my house. I read for hours on end. I made plans for a new garden. The need the write built within me but always my muse was watching me with those eyes — so judgmental, so critical. I would turn away from my office with a sigh and find some other project.

When I could no longer suppress the urge to write I locked her in a closet and had a wonderfully productive morning. I was so happy with my work that I let her out as I went out the door to run some errands. That just made her mean.

She was waiting for me at the door when I came home. Her glasses had slid nearly to the tip of her nose and somehow she’d found a red pencil (I certainly never brought any such thing into the house). I shuddered at the sight of my happy morning’s labor marred by vicious slashes of red. The red blurred before my eyes into a crimson haze and then…

Perhaps it is better that you don’t know the details. Suffice it to say that I have selected several old-fashioned roses with luscious aroma and delicate coloring. I am sure they will provide both inspiration and comfort.

Despite my late hours and the physical toil involved, this morning I awoke early and have already logged in several hours at the keyboard. My fingers flew across the keys and after completing several long-stagnant projects I outlined notes for some new. Writing is joyful and rewarding again.

I think I might dedicate this next book to the memory of my muse. Perhaps it will serve as a warning to those other muses out there who are on the verge of going over the edge. Perhaps it will inspire those other writers out there who have let their muse stifle their creativity and shove them right into writer’s block. Maybe my warning will mean those other muses and their writers will find a way to work things out.

I have been writing professionally for more than two decades. I have worked as a professional writer and editor for newspapers, books and magazines for local, regional, and international audiences. My primary financial support has always been either professional writing (or editing) or the teaching of writing. In fact, my initial foray into writing for the Internet was not intended to be a profitable venture but rather a way to express myself when I made the transition to teaching writing full-time. I knew that after decades of writing daily that I would need that outlet. Imagine my surprise when I discovered that my hobby could actually earn more than my professional ventures? That is why I encourage my students and my writer friends to explore Internet writing for fun and profit. There are three good reasons for writers to spend at least a sizable chunk of their writing time writing for the Internet.

First, and foremost, if you are a writer then you need an audience. If you are reading this article then you know there is a huge audience accessing their reading material via the Internet. Unlike the reading audience of traditional printed materials, the Internet-reading audience is growing exponentially. More and more people are forgoing traditional newspapers, magazines, and books to subscribe to ezines, web pages, blogs, and RSS feeds. If you can find your audience on the Internet, then that is a very good reason to write for the web.

Another good reason for writers to transition to the web is that is where the money is today. While money can be made through the traditional avenues of publishing books, selling articles, or working as a writer for hire it is getting more and more difficult for established, proven writers to make a living and extremely difficult for newcomers to break in at a livable wage. However writers can start up their own business fast and cheap or work for hire to learn the ropes and build up their nest egg. Trying to do either of those things in the traditional publishing world will not find success.

Finally, or third, there is a niche for everyone on the Internet. Most traditional publishing methods are limited to a specific region due to the cost of printing and distribution. However neither is a consideration on the Internet, so writers can reach audiences around the globe. This means that what may seem a rather small niche (of say people who collect dachsund sweaters) may well find their audience is hundreds, thousands, or even millions. That means there is a need for articles and publications for these folks. As an avid dachsund sweater collector yourself you are an ideal writer for any publications currently serving this niche and if there aren’t any then you have a wide-open field to start your own.

These three simple reasons should be enough for any writer to consider writing for the web. The Internet is a great place to break in and get started as a professional writer and the Internet is an even better place for the established pro to profit.